Founded in 2003, Broad River Retail (BRR), a Charlotte-owned and operated home furnishings retailer, is the largest and fastest-growing Ashley HomeStore licensee in the Carolinas and Georgia, currently with 17 HomeStores and one HomeStore Outlet. Since the opening of its first store in Pineville, North Carolina, in May 2003, Broad River has been on the fast track toward success. Sales exceeded $127 million in 2016.
The Company’s growth is a testament to our associates, who continue to pursue Excellence. Our market area encompasses over 20 million residents, and the region has historically grown at a compounded annual rate of 5%. We’re proud that our growth has outpaced it.
In the fall of 2015, Broad River embarked on a historic new chapter in its growth with the move to a new Corporate Campus and Distribution Center in Lakemont Business Park, Fort Mill, SC, just off the busy Interstate 77 corridor. The 140,000 SF state-of- the-art Distribution Center with 24,000 SF of offices was designed to accommodate growth to over twice our current volume. It brought the Company’s Corporate, Distribution Center and Customer Care associates together under one roof from three separate locations and has facilitated a new era of collaboration and team spirit that have helped propel the Company’s growth.
Broad River continues to upgrade our Guests’ shopping experience with refreshed stores, and beautifully staged and ever-evolving merchandising displays that invite and inspire. The flagship Pineville store’s multi-million dollar renovation, completed in August 2017, encompasses the latest elements from Ashley HomeStore’s store environment design team. Every aspect of the store has been upgraded to provide an exciting shopping experience. Greenville, Arden, Spartanburg, Fayetteville and Raleigh locations are also being refreshed.
In addition, all stores have been outfitted with new point-of- sale technology via Microsoft Surface tablets that will enable our Home Furnishings Consultants to simplify and expedite the sales process with their Customers.
The Company currently employs over 500 associates, including over 350 in the stores. We take pride in our employees, as we believe that each person contributes directly to the growth and success of this Company.