05 Aug Furnishing Life’s Best Memories for 20 Years

Fort Mill, South Carolina - May 2023 marks 20 years that Broad River Retail (BRR) has proudly served guests at Ashley locations throughout the Carolinas and Georgia. A company that began with one Ashley store, a converted Best Buy in a small town just south of Charlotte, North Carolina, has grown into one of the largest and fastest-growing independently owned and operated Ashley Store licensees in the nation.“It feels amazing,” Jonathan Ishee, Broad River Retail co-founder said. “Broad River Retail started as an idea, and with a lot of work, has grown into something much bigger than we could have imagined.” Broad River Beginnings Broad River Retail’s co-founders, Jonathan Ishee and Jackson Moore were pursuing their MBAs at Vanderbilt when they spoke to Ishee’s uncle, Chip Miskelly, President of Miskelly Furniture, one of the top retail furniture companies in America. “In May of 2002, we met with business owners in various industries - trying to discover a sector that we thought had upside," Jackson Moore, Broad River Retail co-founder said. "Our last meeting was with Chip Miskelly. We wanted to ask him about the consumer financing side of the furniture business. Chip suggested we pursue a licensed territory and told us he had a great relationship with the Ashley Furniture owners. In August of 2002, we met an Ashley Furniture owner at the Tupelo Furniture Market, and the rest is history.” Ishee and Moore celebrated the grand opening of Broad River’s first Ashley store in Pineville, North Carolina, in May 2003. “It was a feeling of accomplishment, but the real work was ahead,” Moore...