What is Our Mission?

To be an excellent home furnishings retailer.

What is Our Vision?

To be the premier Ashley HomeStore operator.

What are Our Core Values?


Guided by Christian principles, we are ethical, responsible, fair and truthful. We maintain the highest standards of personal and professional conduct.

Personal Excellence

We maximize our own potential through continual self-improvement and accountability.

Customer Satisfaction

We focus on our customers’ needs and strive to exceed their expectations.


We make better decisions when we make them together. With humility, we recognize each other’s value and work together in a respectful manner.


We embrace change for the better. Through improved processes and technology, we seek efficiency.

What are Our Customer Beliefs?

  • Every Customer is vitally important to us.
  • Every Customer deserves our passion, attention, and extensive knowledge.
  • We must be proud of each and every Customer engagement.
  • Connecting with our Customers is the key to building lasting Customer relationships.