Fortiva Retail Credit’s Second Look Financing Solution is Incorporated into Broad River Furniture’s STORIS Software Platform

Fortiva, the leader in second look financing, expands its flexible technology offering by integrating into STORIS’s retail software solution. This integrated financing queue supports Broad River Furniture’s focus on expediting the checkout process for its customers.

“Our clients are looking for expertise in lending, and cutting edge technology solutions, in order to integrate financing alternatives easily into their sales process,” said Jeff Howard, Fortiva CEO. “We have created the flexibility in our platform to configure our solution regardless of their technology needs. Our rapid integration with STORIS is another meaningful example of this flexibility.”

“Providing the best possible customer experience is critical to our success,” said Charlie Malouf, President and CEO of Broad River, “The Fortiva Retail Credit and STORIS integration helps us achieve this vision and continues to improve our conversion process. Their willingness to craft a tailored financing solution which works for our near prime customers while being affordable for us is sure to create a mutually prosperous partnership for years to come. With Fortiva’s deep underwriting expertise, we know we can make the sale by offering our valued customers even more compelling reasons to buy.”

Today’s retailers are challenged with ensuring every step of the shopping process is seamless, simple and swift. Fortiva recognizes its innovative financing solutions must meet these needs, and be easily integrated into the point of sale experience.

“We found an ideal partner in Fortiva as they met all of the criteria we look for in assessing a financing company and its credit solutions,” Malouf said. “Our team is extremely excited to launch Fortiva Retail Credit’s innovative program just in time for our biggest retail week of the year.”

Fortiva can integrate with any system, regardless of the specifications. This means less time implementing the solution, less sales disruptions during the application process and extra time for cultivating new customer relationships. For more information about Fortiva Retail Credit and second look financing, please visit

About Fortiva Retail Credit
Fortiva Retail Credit is the leading second look finance provider. With 20 years of underwriting experience and having funded over $25 billion in less-than-prime loans, Fortiva leverages instant decisioning capabilities, deep underwriting and a paperless process to provide a best-in-class program for its clients. Fortiva’s flexible technology platform allows a loan offer within seconds. Headquartered in Atlanta, GA, Fortiva services clients in a number of markets such as Home Improvement, HVAC, Furniture, Electronics, and Educational Services. Fortiva Retail Credit serves all U.S. markets including Puerto Rico and the U.S. Virgin Islands. Visit us at

Original Press Release