Broad River Furniture Announces Tunnels to Tower Sponsorship

Broad River Furniture, a licensee of Ashley HomeStores, announces that the Company has partnered with the Building for America’s Bravest program of the Stephen Siller Tunnel to Towers Foundation to fully furnish a new home for a military veteran and his family.

The new home will be presented to the family in a special key ceremony this Thursday, July 13. The ceremony will be attended by Foundation leaders, friends and extended family of the veteran, who is a double leg amputee, his wife and daughter, along with Charlie Malouf, Broad River’s President and CEO. Malouf will speak at the ceremony on behalf of the Company. Numerous Broad River associates who have participated in the project will also attend to celebrate with the couple.

“Serving veterans and their families who have sacrificed so much for our country is an honor for us, and our entire Company is excited to be part of this experience,” stated Charlie Malouf, President and CEO of Broad River. “When Keri Durkin, Ashley HomeStore’s Senior Vice President of Licensees, first made us aware of this worthy organization and offered us the opportunity to be a part of this project, we immediately agreed.”

The new home has been designed and built as a smart home, with a myriad of features including automated doors and lighting; wider halls and doorways; a special shower to accommodate wheelchairs; cabinets, counters and stove tops that can be raised and lowered; a back-up generator; and a central heating and air conditioning system than can be controlled from an iPad.

The veteran and his wife were invited to Ashley HomeStore’s Fayetteville, NC location in early May to work with store leaders and designers in selecting furnishings, mattresses, rugs, lamps and other accessories to suit their needs and style preferences for every room, based on the blueprints. The couple will not see the home until the key ceremony on Thursday.

“We had so much fun working with this very appreciative couple and helping them choose the furnishings that best reflect the look they envisioned, while considering the veteran’s unique needs. We thoroughly enjoyed getting to know them, and our entire team has been inspired by their humility,” stated Nathan Stover, General Manager of the store. “Our team enjoyed unpacking, setting up their new furniture, and even making the beds and placing the accessories the past few days in preparation for the ceremony, so their new home is welcoming and move-in ready for them.“

“It has been our great privilege to serve this brave veteran and his family. We hope they will be very happy for many years to come in this new, easier-to-navigate environment, and we salute the Tunnel to 2 Towers organization for the fine work they do in providing these specialized homes for those who have given so much to our country,” Malouf concluded.

About Broad River Furniture

Broad River is one of Furniture Today’s Top 100 Furniture Stores. The Company was also recognized by Furniture Today as one of four Retail Giants of Bedding in the U.S. based on its achievements in the competitive mattress arena.

Founded in 2003 by Executive Chairman Jonathan Ishee and headquartered in Fort Mill, S.C., Broad River Furniture is the regional licensee of 15 Ashley HomeStores in North Carolina, South Carolina and Georgia and one Ashley HomeStore outlet in Charlotte. The privately held Company employs over 500 at its stores, distribution center and corporate office.

About Tunnel to Towers

The Stephen Siller Tunnel to Tower’s Foundation’s mission is to honor the sacrifice of firefighter Stephen Siller, who laid down his life to save others on September 11, 2001. Best known for its Tunnel to Towers annual 5K Run/Walk in New York City, the Tunnel to Towers Foundation honors our military and first responders who continue to make the supreme sacrifice of life and limb for our country through its various initiatives and programs, including Building for America’s Bravest, which builds specially adapted, custom designed “smart homes” for our nation’s most catastrophically injured service members. For more information, go to

For More Information
Contact Karen McKenzie, Broad River Furniture, 803-228-4828,