Broad River Retail, a licensee of Ashley HomeStore, announces it has advanced from #64 to #56 on Furniture Today’s Top 100, according to the May 22, 2017, Furniture Today release. With 2016 revenues of $127.3 million vs. $114.2 in 2015, Broad River increased sales by 11.5%.
“This is truly an exciting milestone for Broad River, and we are honored to have achieved the #56 spot on this prestigious Furniture Today list. Our entire operation outperformed in 2016, and I am tremendously proud of the results we have generated as a team,” stated Charlie Malouf, Broad River’s President and CEO.
“Much of the hard work we did in 2015 set us up for the significant progress we achieved in 2016, especially the installation of our new ERP system (STORIS) and the move to our new, more efficient headquarters in Fort Mill, South Carolina. We consolidated from three different locations in Charlotte into our custom-designed Distribution Center and Corporate Offices. The synergistic effect of a more sophisticated system and data warehouse with accurate inventory, order tracking and sales reporting, combined with the dramatic improvements in collaboration and the focus on excellence in execution have played a pivotal role in our success. I’m pleased to report that we are also reaping the rewards of these initiatives in 2017,” commented Malouf.
Customers have responded eagerly to the launch of Ashley HomeStore’s new Outdoor line this spring to augment market share, and a carefully curated set of performance metrics generated through the STORIS system, now with mobile accessibility, allow for real-time performance management by the Company’s leadership team.
“We are driving performance on the lead measures that we know will deliver the greatest positive impact on our Company,” Malouf concluded.
About Broad River Retail
Founded in 2003 by Executive Chairman Jonathan Ishee and headquartered in Fort Mill, S.C., Broad River Retail is the regional licensee of 15 Ashley HomeStores in North Carolina, South Carolina, and Georgia and one Ashley HomeStore outlet in Charlotte. The privately held Company employs over 500 at its stores, distribution center and corporate office.
For More Information
Contact Karen McKenzie, Broad River Retail, 803-228-4828.