Broad River Announces St. Jude Dream Home Partnership

Broad River Furniture, a licensee of Ashley HomeStores, announces that the Company will be a prize sponsor of the 4th Annual Charlotte St. Jude Dream Home Giveaway this October.

In addition to assisting Newton Custom Homes & Realty, builder of this year’s home, with interior Selections in the home, the Company is providing all home furnishings from Ashley HomeStore to stage the home during the Open House, September 9 through October 8. Ashley HomeStore will also donate a $10,000 gift card for the prize drawing on October 12.

Tickets to win the home are $100 each and go on sale July 20, with the giveaway set for October 12. Tickets can be reserved online (www.dreamhome.org) or by calling 1-800-592-1602. Only 11,500 tickets will be sold this year; all proceeds will be donated to St. Jude.

“Anyone who has ever had a child treated at St. Jude or has known someone who has, will testify to the superior and compassionate care children from all walks of life and with all types of life-threatening diseases receive from St. Jude. At Ashley HomeStore, supporting our community and giving back is very important to our mission. We are so honored to be a prize sponsor of St. Jude’s Dream Home here in Charlotte this fall,” commented Charlie Malouf, President and CEO of Broad River.

“The warm neutral colors and casually elegant feel of this home will make it a special place for one lucky family,” said Jonathan Houck, Broad River’s Vice President, Merchandising, Visual Impact and Store Design, who assisted the Newton Custom Homes & Realty and the St. Jude team with selections for the home and will select all furniture, accessories and mattresses to be used in staging it for the Open House this fall.

Ground breaking for the home was in February, with completion expected in early August. The home is under construction in Mint Hill, a Charlotte suburb, with most contractors and suppliers donating their labor and materials to maximize the funds contributed to St. Jude.

About Broad River Furniture

Broad River is one of Furniture Today’s Top 100 Furniture Stores. The Company was also recognized by Furniture Today as one of four Retail Giants of Bedding in the U.S. based on its achievements in the competitive mattress arena.

Founded in 2003 by Executive Chairman Jonathan Ishee and headquartered in Fort Mill, S.C., Broad River Furniture is the regional licensee of 15 Ashley HomeStores in North Carolina, South Carolina and Georgia and one Ashley HomeStore outlet in Charlotte. The privately held Company employs over 500 at its stores, distribution center and corporate office.

For More Information
Contact Karen McKenzie, Broad River Furniture, 803-228-4828, kmckenzie@shopashley.com.