Ashley HomeStore licensee Broad River Furniture announced today the re-opening of its Outlet, which has now become a hybrid retail model to better serve clientele now frequenting the store, located at 5345 South Boulevard in Charlotte. The official Grand Re-opening is set for today and continues through Labor Day weekend.
The newly reconfigured 20,000 SF Outlet now features over 5,000 SF of new Ashley HomeStore merchandise in the front of the store. The new product is displayed in the same beautifully accessorized vignettes shown in the Company’s full line stores and has been selected to appeal to the growing number of customers from the large condo and apartment communities nearby. The rest of the store will continue to offer outlet closeouts, clearance and discontinued items. In addition to furniture and accessories, including rugs, lamps and accent furniture, the store also sells mattresses from national brands including Tempur-Pedic, Sealy Posturepedic and Ashley-Sleep. In additton, Outlet customers may order any Ashley HomeStore items that are not on display. Full delivery services are also available.
“We are excited to offer this collection of new and outlet merchandise in one hybrid location for the convenience of our guests, and we will refine the store’s product mix as we assess our success with this new model. Our vision is to inspire our guests to create their dream home,” commented Charlie Malouf, Broad River’s President and CEO.
“Reinven8ng our Outlet was a unique opportunity for cross-functional collaboration, and we are excited to have partnered seamlessly with so many associates in creating our first hybrid retail model. I am also proud of my fellow teammates at the Ashley Outlet, as they are truly the ones that helped make this vision a reality,” said Manny Rodrigues, VP, Human Capital. As the executive sponsor for the Outlet, Rodrigues has played an integral role in the successful transformation to the hybrid model.
Jonathan Houck, VP of Merchandising, Visual Impact and Store Design, remarked, “We recognize that many of our guests are seeking smaller scale items. We look forward to learning from and meeting the needs of our customers here.” Houck was responsible for developing the store design and floor plan, determining the merchandise mix and secng the store with his visual team.
Josh Shelton was recently appointed as General Manager of the Outlet. The Outlet is open Monday though Saturday from 10 AM to 9 PM and Sunday from Noon to 6 PM. All finance options offered in our full line stores are available at the Outlet, including Acceptance Now.