23 Aug Broad River Retail Celebrates Fayetteville Ashley Store’s Grand Reopening with New Outlet and Enhanced Features
FAYETTEVILLE, N.C. — Broad River Retail (BRR), one of the largest and fastest-growing independently owned Ashley Store licensees, celebrated the grand reopening and remodel of its Fayetteville Ashley Store today. The store, now featuring an Ashley Outlet, is located in Cross Pointe Centre at 5075 Morganton Road, Fayetteville, North Carolina.
The extensive renovation and remodel provides a more enjoyable shopping experience with a cleaner look and feel, an expanded sleep gallery, and a reimagined design for the 47,355-square-foot space. Guests will experience several benefits with the transformation, including a dedicated Ashley Outlet section, upgraded lighting, and enhanced product displays.
“We are excited to introduce the Ashley Outlet within our freshly renovated Fayetteville store, offering more home furnishing options to our guests,” said Charlie Malouf, Broad River Retail President and CEO. “This investment reflects our commitment to the Fayetteville community, providing a convenient and comprehensive shopping experience for everyone searching for affordable and accessible quality home furnishings.”
The Fayetteville Ashley features the new 7.0 store design, with an open floor plan and interior design elements that draw color out of the furniture. The expanded sleep gallery offers a wide variety of mattresses, lifestyle bases, pillows, and sleep systems from top brands like Tempur-Pedic, Stearns & Foster, Sealy, Purple, Bedgear, and Ashley-Sleep.
The addition of the Ashley Outlet focuses on guest convenience, offering dozens of home furnishings, many of them grab-and-go items so guests can take them home the same day.
“Broad River Retail and Ashley have proudly been a part of the Fayetteville community for nearly 13 years,” said Manny Rodrigues, Chief Operating Officer of Broad River Retail. “Our team has worked tirelessly to complete this remodel, which included expanding our Sleep Gallery, adding an Ashley Outlet, and opening up the showroom for our guests, all to deepen our connection with the community and continue delivering premier customer service for years to come.”
“The new store design includes enhanced lighting that replicates the natural light levels found in most homes, allowing our guests to see how our products will truly look in their spaces,” said Tim Sayles, Director of Construction and Facilities. “This intentional design choice offers a more genuine shopping experience.” Broad River Retail operates 32 Ashley stores across the Carolinas and Georgia, including nearby locations in Southern Pines, North Carolina, and a combined Ashley Store and Outlet in Four Oaks, North Carolina. The company also operates a corporate office and distribution center in Four Oaks.
Sleep in Heavenly Peace’s Fuquay-Varina Chapter, an organization dedicated to building, assembling and delivering top-notch bunk beds to children and families in need, received a $1,000 charitable donation from BRR as a tribute to their service in the local community. The grand reopening events for the Fayetteville Ashley Store will run through Sunday, August 25, 2024. Guests can enjoy 20% off storewide throughout the weekend and participate in a “Take a Chance” wall for a chance to win up to $2,500 in Ashley Cash. There are over $10,000 worth of giveaways to celebrate this event! On Saturday, August 24, there will be a free bouquet-making station and Red, White, & Blue BBQ from 11 a.m. to 2 p.m.
About Broad River Retail
Founded in 2003 and headquartered in Fort Mill, South Carolina, Broad River Retail is one of the largest independently owned Ashley licensees, with 28 Ashley Stores in North Carolina, South Carolina, and Georgia and four Ashley Outlets. The privately held company employs over 800 at its stores, three distribution centers, and two corporate campuses. Broad River was recently named #39 on the Top 100 U.S. Furniture Stores. Furniture Today recognized BRR as one of the Best Places to Work in the industry for three consecutive years. Follow Broad River Retail on LinkedIn.
Ashley is committed to being your trusted partner and style leader for the home. This commitment has made Ashley the largest retail furniture store brand in North America and one of the world’s best-selling furniture store brands with more than 1,100 locations in 65 countries. Start designing your dream home today. Visit Ashley online at www.ashley.com, “Like” Ashley on Facebook, follow on Twitter, Instagram , and TikTok, or see our design-focused boards on Pinterest.