Privacy Policy

Introduction & Scope

Broad River Retail, LLC (“Broad River Retail”, “we”, “our”, “us”) is a licensed operator of Ashley retail locations in North Carolina, South Carolina, and Georgia.  Our independently owned locations can be found here:


Broad River Retail is greatly concerned with the privacy and security of your personal information.  Please note that the privacy policy below only reflects information obtained through store visits, interactions, or purchases related to the locations linked above.  This privacy notice will detail the information we may collect from you, how we may use this information, how this information may be shared, and your available rights regarding this information.

For interactions or purchases made through ASHLEY.COM or at other independently owned locations not affiliated with Broad River Retail, this privacy policy does not apply. 

Information we Collect

Depending on how you interact with Broad River Retail, we may collect the following types of personal information:

          • Contact information, such as your name, email address, physical address, and telephone number
          • Payment information, such as name, billing addresses, delivery addresses, payment type, and payment card details. This could include card number expiration date, and security code
          • General geolocation information for any purchases made through third-party payment processors
          • Any personal information provided or collected by third-party payment processors as part of remote payment, ID verification and fraud prevention measures
          • Detail on your purchase and service history
          • Any other personal information that you submit to us via chat function, phone calls, texts, emails, our Order Management portal, store contest entries, or in-person store interactions
          • In connection with our Careers pages and software, information regarding your education, military history, work history, legal history, and legal work eligibility status
          • Information received from Ashley Furniture Industries, LLC regarding any deliveries we will fulfill on their behalf (online purchases) or for customers who may have contacted them directly regarding a concern or question regarding a Broad River Retail experience or purchase

Please note that our financing options and remote-payment solutions are provided by third parties and are thus governed by the separate privacy policies offered by these independent entities. 

How we Use the Information

We collect your personal information in an effort to provide you with a superior customer service experience and, as necessary, administer our business.  For example, we may use your personal information to:

          • Provide our products and services to you
          • Provide customer service in store, by chat, or by telephone
          • Customize your shopping experience
          • Provide fulfillment on purchased products and services
          • Create claims or service appointments related to your orders
          • Keep you updated on the status of your order
          • Protect against fraud and identity theft
          • Notify you regarding contests and promotional events
          • Contact you to conduct surveys or reviews related to your purchases
          • Send you marketing and promotional materials
          • Perform marketing and consumer research analysis
          • Comply with legal procedures, requirements, and regulations

How We Share information

We do not sell or otherwise share personal information except as described in this Privacy Notice.  This may include the sharing of your information to:

          • Render services on our behalf, such as delivery, service, marketing, and payment processing
          • Provide financing for Broad River Retail purchases
          • Perform ID verification and fraud prevention
          • Facilitate transactions where payment is not made in-store
          • Fulfill any laws, legal process, or requests by government agencies
          • Perform any investigations of suspected or actual illegal activity
          • Defend our legal rights
          • Prevent physical harm or financial loss

In the event of a sale or transfer of all or a portion of our business or assets, we reserve the right to transfer any information we may have about you. 

How We Protect Information

We take strong security measures to protect against unauthorized access, alteration, disclosure, or destruction of the data you provide to us.  While no computer or facility is 100% safe from attacks or failure, we believe that our physical, technical, and administrative safeguards provide robust protection of your personally identifiable information. 

Your Choices

You may choose to opt out of any marketing or promotional communications from Broad River Retail by following the opt out directions enclosed in these communications. 

Please be reminded that any communications received from Ashley Furniture Industries, LLC, or other non-Broad River Retail locations are not covered by this policy and any concerns should be directed to the policies and procedures of those entities. 


If you have any questions or comments about this privacy policy, please contact us at: