09 Sep

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AIKEN, SC — Broad River Retail (BRR), one of the largest and fastest-growing independently owned Ashley Store licensees, celebrated the grand opening and ribbon-cutting of its Aiken Ashley Store on Thursday, August 29, 2024. The brand-new Ashley introduces the Aiken community to Ashley’s 7.0 store concept, which features a contemporary open floor plan, an extensive sleep gallery, and warm, inviting design elements that feel like home. The new store is located at 2535 Whiskey Road in the Aiken Exchange Plaza next to Target and is the first Ashley Store in Aiken. "We are very excited to bring a premier home furnishings and mattress shopping experience to Aiken," said Charlie Malouf, Broad River Retail President and CEO. "The 7.0 concept is our most innovative design, and we’re bringing Ashley Furniture’s combination of quality and legendary values to this market, which has already welcomed us so warmly. We believe that customers will love this true-to-life floorplan that incorporates colors and lighting that you’d find in many modern households.” Broad River Retail, the largest furniture retailer headquartered in the Carolinas and the 39th largest in the nation, is excited that the new Aiken location will build on the success of its thriving Ashley Store in nearby Augusta, Georgia. Aiken residents can look forward to fast, reliable shipping from BRR’s large, in-stock inventory of furniture and mattresses. “This expansion reflects our proven track record in the region and our commitment to continued growth and excellence in serving our guests,” said Manny Rodrigues, Broad River Retail Chief Operating Officer. “Broad River Retail and Ashley will continue...

23 Aug

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FAYETTEVILLE, N.C. — Broad River Retail (BRR), one of the largest and fastest-growing independently owned Ashley Store licensees, celebrated the grand reopening and remodel of its Fayetteville Ashley Store today. The store, now featuring an Ashley Outlet, is located in Cross Pointe Centre at 5075 Morganton Road, Fayetteville, North Carolina. The extensive renovation and remodel provides a more enjoyable shopping experience with a cleaner look and feel, an expanded sleep gallery, and a reimagined design for the 47,355-square-foot space. Guests will experience several benefits with the transformation, including a dedicated Ashley Outlet section, upgraded lighting, and enhanced product displays. “We are excited to introduce the Ashley Outlet within our freshly renovated Fayetteville store, offering more home furnishing options to our guests,” said Charlie Malouf, Broad River Retail President and CEO. “This investment reflects our commitment to the Fayetteville community, providing a convenient and comprehensive shopping experience for everyone searching for affordable and accessible quality home furnishings.” The Fayetteville Ashley features the new 7.0 store design, with an open floor plan and interior design elements that draw color out of the furniture. The expanded sleep gallery offers a wide variety of mattresses, lifestyle bases, pillows, and sleep systems from top brands like Tempur-Pedic, Stearns & Foster, Sealy, Purple, Bedgear, and Ashley-Sleep. The addition of the Ashley Outlet focuses on guest convenience, offering dozens of home furnishings, many of them grab-and-go items so guests can take them home the same day. “Broad River Retail and Ashley have proudly been a part of the Fayetteville community for nearly 13 years,” said Manny Rodrigues,...

01 Jul

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FORT MILL, SC — Broad River Retail (BRR), one of the largest and fastest-growing independently owned and operated Ashley Store licensees, awarded $65,000 in scholarships to nine recipients through its Founders Scholarship Fund for the 2024-2025 academic school year. “Broad River Retail extends its sincerest congratulations to these exceptional individuals for their remarkable academic achievements,” Manny Rodrigues, Broad River Retail Chief Operating Officer said. “In these individuals, we’ve seen an unwavering dedication to academic excellence. We wish them every success as they continue their journey towards what is undoubtedly a bright future.” The Founders Scholarship Fund winners: Amahri Boykin​ Mark Deulley Denasia Dixon Emelyne Henderson Kaiya McDonald Tamya Ormond Claire Phillips Vincent Sayles​ Jenna Webb Scholarships were granted across five tiered levels (bronze, silver, gold, platinum, and diamond) with amounts reaching up to $15,000 per year, split evenly between two semesters. Funds may be utilized for academic-related expenses including tuition, books, fees, and school-approved housing. "It brings us great joy to present these scholarships to such remarkable individuals," said Charlie Malouf, President and CEO of Broad River Retail. "Education can transform lives in profound ways. The Founders Scholarship Fund was established in 2019 as a gesture of appreciation from our co-founders and demonstrates Broad River Retail's dedication to furnishings life’s best memories for our Memory Makers and their families by helping to offset the cost of higher education." ...

14 Jun

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Customer Contact Week recognized Broad River Retail with second place for Best in Class Contact Center in 2024(100+ seats). This award highlights the dedication and creativity of our Customer Experience Memory Makers. “This award demonstrates our commitment to providing the best experience for our guests,” said Wes Dudley, Vice President of Customer Experience. “By focusing on our team, improving our efficiency, and leveraging technology effectively, we make sure we continually provide exceptional care for those shopping at our Ashley stores.” Broad River’s journey to this achievement is guided by three core principles: People-Centric Approach: At Broad River Retail, we support our team members’ growth and feedback through open conversations. We create a supportive environment where honest communication thrives, cultivating continuous development for everyone. Streamlined Processes: Our operational strategy empowers leaders to take ownership and uphold high standards. We prioritize quality assurance to consistently deliver exceptional service. Harnessing Technology: We use modern technology to work more efficiently and promote collaboration among our teams. By embracing new ideas and innovations, we overcome challenges and stay ahead in our industry. Broad River Retail is honored to join a prestigious list of finalists, including Alaska Airlines, BCLC, Cox Automotive, JK Moving, Pearson, Samsung Electronics America, Scan Health Plan, Synovus Bank, and UPMC Health Plan. This recognition underscores our ongoing commitment to excellence in customer service. “We are incredibly proud of our Memory Makers whose dedication and innovation helped us achieve this remarkable milestone,” said Anita Harris, Director of Customer Experience. ...

23 May

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Broad River Retail proudly welcomed more than 350 Memory Makers to Sleep Connection 2024 at Charlotte Motor Speedway in Concord. From May 7 to May 9, we connected our Memory Makers with our premier partners for an immersive experience focused on sleep products.  Memory Makers attended informational sessions with representatives of leading brands such as Ashley Sleep, Bedgear, Purple, and Tempur Sealy, where gained insights into the latest sleep products and information. Attendees had the firsthand opportunity to test products, learn about the benefits of various features and technology, connect with colleagues from various locations, and win the featured products. “We could do this in a store, but I just don’t think it’d have the same effect”, said Charlie Malouf, Broad River Retail President and CEO. “We see some magic happen when we bring people together in big groups and cross-pollinate different stores and teams together. "We can learn and interact together outside of the store.”  In between informational sessions, Memory Makers had a chance to participate in interactive workshops and test new products before they hit the showroom floor. Attendees were especially excited to try and learn more about the new TEMPUR-ActiveBreeze®. “We’re getting to learn about the materials of the different mattresses and the things that they do,” said Brian Fuller of the Wilson Warriors.  “We get these trainings often to make sure everyone in the company knows exactly what’s going on and it allows everyone to grow at their own pace.” To conclude each day, Memory Makers participated in giveaways to win some of the products featured by...

24 Jan

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Aiken, S.C. — Broad River Retail (BRR), one of the largest and fastest-growing independently owned and operated Ashley Store licensees, proudly announces the development of a new Ashley Store is underway in Aiken, South Carolina. “Bringing Ashley to the flourishing Aiken community is a testament to Broad River’s commitment to growth and connecting with our valued customers,” said Charlie Malouf, Broad River Retail President and CEO. “This expansion is a thrilling prospect for Broad River Retail. We look forward to unveiling Ashley’s first store in Aiken, where style meets innovation. The state-of-the-art showroom sets the stage for a fresh and modern shopping experience.” Next to Target in the Aiken Exchange Plaza, the new Ashley will occupy the former Aiken Furniture Company. The 25,230-square-foot showroom will showcase Ashley’s latest 7.0 store concept. The showroom is curated to provide shoppers with the newest product offerings inspired by today’s trends. The 7.0 store design features a contemporary open floor plan, an expanded sleep gallery, and stylish interior design elements. The Aiken Ashley represents Broad River Retail’s fifth 7.0 store concept. “Broad River is excited to bring the number one-selling furniture store brand closer to many customers from this area,” said Manny Rodrigues, Broad River Retail Chief Operating Officer. “The robust retail experience in Aiken provides us with a remarkable opportunity to offer a wide variety of home furnishings and sleep products to this market at exceptional values as well as providing the best customer service in the industry. We look forward to becoming an integral part of this welcoming community for...

15 Dec

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Rock Hill, SC — Broad River Retail (BRR), one of the largest and fastest-growing independently owned and operated Ashley Store licensees, proudly announces the development of its 32nd Ashley Store is underway in Rock Hill, SC. “Rock Hill and York County present a promising market for us, and Broad River Retail is thrilled to introduce Ashley to this community,” said Charlie Malouf, Broad River Retail President and CEO. “We are bringing the number one selling furniture store brand closer to many customers from this area who travel to our North Carolina locations. This store is our first in the South Carolina submarket of the greater Charlotte metro region, and we are eager to service the thriving Rock Hill community.” The expansive 35,540-square-foot showroom will showcase Ashley's 7.0 store concept, featuring a contemporary open floor plan, an enhanced sleep gallery, and stylish interior design elements. Located adjacent to I-77, on the eastern side of downtown Rock Hill, the Ashley Store will occupy a prime space. The building was once a part of the Sears location and is close to the Belk at the Galleria Mall on Dave Lyle Boulevard. “Broad River is excited to contribute to the vibrant retail landscape and elevate the shopping experience of Rock Hill and the Galleria Mall,” said Manny Rodrigues, Broad River Retail Chief Operating Officer. “The retail corridor on Dave Lyle Boulevard continues to evolve and presents an incredible opportunity for our growth. We look forward to offering a variety of quality home furnishings and sleep products to this market at exceptional values...

05 Dec

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We are honored to share that the Charlotte Business Journal once again recognized Broad River Retail as one of the “Fast 50” companies, highlighting privately held corporations, proprietorships, or partnerships based in the Charlotte metro region. Eligible companies must have completed three full years of operation by the end of 2022 and logged sales of at least $1 million.  This achievement is possible due to the extraordinary efforts of every Memory Maker at Broad River. Our hard-working teams dedicate themselves to furnishing life’s best memories every day. Broad River Retail is proud to continue contributing to the strength and vitality of Charlotte as a dynamic and thriving region. BRR was also recently named one of South Carolina's 50 Fastest Growing Companies of 2023. ...

19 Sep

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Broad River Retail is honored to receive the Ashley's 2022 Chairman's Award. This prestigious recognition is reserved for organizations that, regardless of size, embody the values and aspirations Ashley Furniture Industries seeks to uphold.  Broad River Retail has demonstrated exceptional commitment to being a role model licensee, a stellar corporate citizen, and a living embodiment of the Ashley brand.The Chairman's Award is a testament to Broad River Retail's dedication to furnish life’s best memories. To qualify for the Chairman's Award, Broad River Retail had to meet the following key criteria: In business for 3 years or more Strong record of Guest Experience Strong employee engagement Have a community service program  Ashley standards met and exceeded Participates or volunteers for committees ...

12 Sep

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Broad River Retail (BRR), one of the largest and fastest-growing independently owned and operated Ashley Store licensees, held the grand opening for a two-in-one concept Ashley Store and Outlet in Salisbury, North Carolina.“We’re proud to serve this community by bringing the number one name in furniture to Salisbury,” Charlie Malouf, Broad River Retail President and CEO said. “The response leading up to this event has been tremendous. This new Ashley Store and Outlet will be a cornerstone and staple for home furnishings and mattress shoppers within this community for years to come.” The store is located at 815 E. Innes Street within the Innes Street Station shopping center at Exit 76 just off Interstate 85 in northeast Charlotte. The expansive 45,000-square-foot dual-concept Ashley Store is set to become a premier destination for furniture and mattress shoppers across Rowan County and beyond.“This Salisbury project represents Broad River Retail’s largest retail transformation project to date,” Malouf said. “We have made a significant investment to transform a vacant retail space into a vibrant and visually stunning shopping experience. We are thrilled to bring Ashley to Rowan County.” The combination of an Ashley Store and Outlet under one roof revolutionizes the furniture shopping experience in the region, offering a wide variety of home furnishings at exceptional value. The site includes Ashley’s latest 7.0 store design, which introduces a new Store of the Future design and an enhanced shopping experience.  Customers can experience a spacious Sleep Shop with a wide variety of mattresses, bases, pillows, and sleep systems from the best brands...