Broad River Retail Celebrates Grand Opening of new Ashley Store in Rock Hill, South Carolina


 Rock Hill, S.C. Broad River Retail (BRR), one of the largest and fastest-growing independently owned and operated Ashley Store licensees, announces the grand opening of its new Ashley Store in Rock Hill, S.C. 

“We are thrilled to cut the ribbon at our newest Ashley Store in Rock Hill and continue to grow our footprint in South Carolina and the greater Charlotte region,” said Charlie Malouf, Broad River Retail President and CEO. “This investment represents our commitment to both the community and the retail landscape of Rock Hill. We’re excited to bring the top-selling furniture brand closer home for many of our customers and our Memory Makers—our dedicated team members who help Broad River Retail furnish life’s best memories every day.” 

 The Rock Hill store, which soft-opened on Aug. 30, 2024, is Broad River Retail’s 33rd Ashley Store and occupies a 35,540-square-foot showroom located within the Galleria Mall. The store features Ashley’s innovative 7.0 concept with a modern open floor plan, an enhanced Sleep Gallery, and a wide range of home furnishings, providing an elevated shopping experience. 

“Our expansion into Rock Hill reflects our deep commitment to this community and our desire to bring even more South Carolinians the exceptional home furnishings and service they deserve,” said Manny Rodrigues, Broad River Retail’s Chief Operating Officer. “We are proud to be part of the ongoing revitalization of the Galleria Mall, contributing to the economic growth and retail evolution of this area.” 

“Our Memory Makers created a stunning Ashley Store that is highly functional and enhances the customer’s shopping experience,” said Janet Leimkuhler, Broad River Retail’s Director of Visual Impact. “The space showcases our products beautifully while making the store feel inviting and easy to navigate for our guests.” 

Headquartered in Fort Mill, S.C., Broad River Retail has deep roots in the Palmetto State, making this Rock Hill location a special addition to its growing presence in the region. This is the second Ashley Store the company has opened in South Carolina this year, following the grand opening of a new Ashley Store in Aiken, S.C., on Aug. 29, 2024. BRR also operates two nearby distribution centers in Fort Mill and Spartanburg, S.C. 

With more than $1 million invested in building and parking lot upgrades, Broad River Retail partnered with The Warren Norman Company to enhance this prime retail space, ensuring it serves as the home furnishings destination for the people of Rock Hill and beyond. 

Broad River Retail proudly donated $5,000 to Samaritan’s Purse to support Hurricane Helene relief efforts in Western North Carolina, where many of its Memory Makers have been affected. Additionally, a $2,000 donation was made to Beds for Kids to assist with local recovery efforts. These contributions demonstrate Broad River Retail’s ongoing commitment to supporting the communities it serves, including its stores in Asheville and Arden, N.C., during challenging times. 

As part of the grand opening celebration, guests will have the chance to participate in a giveaway. The first 100 visitors on Saturday, Oct. 10, will be eligible to participate in the “Take A Chance Wall,” including the grand prize: a $2,500 Ashley shopping spree. Additional prizes include Ashley Cash cards, luxury pillows, tumblers, University of South Carolina athletics memorabilia, and more. Saturday’s festivities will feature food trucks from Sweet Lew’s BBQ and SK Funnel Cakes. The grand opening offers will be available from Thursday, Oct. 10, through Monday, Oct. 14. 

About Broad River Retail

Founded in 2003 and headquartered in Fort Mill, South Carolina, Broad River Retail is one of the largest independently owned Ashley licensees, with 28 Ashley Stores in North Carolina, South Carolina, and Georgia and four Ashley Outlets. The privately held company employs over 800 at its stores, three distribution centers, and two corporate campuses. Broad River was recently named #39 on the Top 100 U.S. Furniture Stores. Furniture Today recognized BRR as one of the Best Places to Work in the industry for three consecutive years. Follow Broad River Retail on LinkedIn.

Ashley is committed to being your trusted partner and style leader for the home. This commitment has made Ashley the largest retail furniture store brand in North America and one of the world’s best-selling furniture store brands with more than 1,100 locations in 65 countries. Start designing your dream home today. Visit Ashley online at www.ashley.com, “Like” Ashley on Facebook, follow on Twitter, Instagram , and TikTok, or see our design-focused boards on Pinterest.