09 Sep Broad River Retail Celebrates Grand Opening of Aiken’s First Ashley Store
AIKEN, SC — Broad River Retail (BRR), one of the largest and fastest-growing independently owned Ashley Store licensees, celebrated the grand opening and ribbon-cutting of its Aiken Ashley Store on Thursday, August 29, 2024.
The brand-new Ashley introduces the Aiken community to Ashley’s 7.0 store concept, which features a contemporary open floor plan, an extensive sleep gallery, and warm, inviting design elements that feel like home. The new store is located at 2535 Whiskey Road in the Aiken Exchange Plaza next to Target and is the first Ashley Store in Aiken.
“We are very excited to bring a premier home furnishings and mattress shopping experience to Aiken,” said Charlie Malouf, Broad River Retail President and CEO. “The 7.0 concept is our most innovative design, and we’re bringing Ashley Furniture’s combination of quality and legendary values to this market, which has already welcomed us so warmly. We believe that customers will love this true-to-life floorplan that incorporates colors and lighting that you’d find in many modern households.”
Broad River Retail, the largest furniture retailer headquartered in the Carolinas and the 39th largest in the nation, is excited that the new Aiken location will build on the success of its thriving Ashley Store in nearby Augusta, Georgia. Aiken residents can look forward to fast, reliable shipping from BRR’s large, in-stock inventory of furniture and mattresses.
“This expansion reflects our proven track record in the region and our commitment to continued growth and excellence in serving our guests,” said Manny Rodrigues, Broad River Retail Chief Operating Officer. “Broad River Retail and Ashley will continue to offer customers a premier shopping experience at a great value. The Aiken community can look forward to a world-class furniture and mattress shopping experience along with quick deliveries.”
This new store also brings exciting career opportunities to the local community. Those interested in joining the sales team are encouraged to visit broadriverretail.com/careers.”Our Memory Makers are the heart and soul of what makes Broad River Retail and our Ashley stores so special,” said Stacey McCormick, Broad River Retail Executive Vice President of Retail Performance. “We’re always looking for passionate individuals who bring dedication and genuine care to their roles, helping us continue to furnish life’s best memories for our guests.”
As a tribute to its commitment to the local community, BRR presented its long-time non-profit partner in this market, ReStart Augusta, a local nonprofit dedicated to providing beds to children, families, and veterans, with a $1,000 charitable donation.
The grand opening celebration will continue through Labor Day weekend until Monday, September 2. Guests can enjoy up to 25% off furniture and home decor purchases and participate in a “Take a Chance” wall, where they can select a card for a chance to win up to $2,500 in Ashley Cash.
Broad River Retail owns and operates 32 Ashley stores across the Carolinas and Georgia, including seven additional Ashley Stores throughout South Carolina. BRR will open its 33rd Ashley Store on Friday, August 30th in Rock Hill, South Carolina, celebrating its grand opening on Thursday, October 10th. Broad River Retail held a grand reopening ceremony for its freshly remodeled and renovated Ashley Store & Outlet in Fayetteville, North Carolina on August 22nd.
About Broad River Retail
Founded in 2003 and headquartered in Fort Mill, South Carolina, Broad River Retail is one of the largest independently owned Ashley licensees, with 28 Ashley Stores in North Carolina, South Carolina, and Georgia and four Ashley Outlets. The privately held company employs over 800 at its stores, three distribution centers, and two corporate campuses. Broad River was recently named #39 on the Top 100 U.S. Furniture Stores. Furniture Today recognized BRR as one of the Best Places to Work in the industry for three consecutive years. Follow Broad River Retail on LinkedIn.
Ashley is committed to being your trusted partner and style leader for the home. This commitment has made Ashley the largest retail furniture store brand in North America and one of the world’s best-selling furniture store brands with more than 1,100 locations in 65 countries. Start designing your dream home today. Visit Ashley online at www.ashley.com, “Like” Ashley on Facebook, follow on Twitter, Instagram , and TikTok, or see our design-focused boards on Pinterest.