Broad River Retail Announces New Ashley Store Coming To Aiken South Carolina

Aiken, S.C. — Broad River Retail (BRR), one of the largest and fastest-growing independently owned and operated Ashley Store licensees, proudly announces the development of a new Ashley Store is underway in Aiken, South Carolina.

“Bringing Ashley to the flourishing Aiken community is a testament to Broad River’s commitment to growth and connecting with our valued customers,” said Charlie Malouf, Broad River Retail President and CEO. “This expansion is a thrilling prospect for Broad River Retail. We look forward to unveiling Ashley’s first store in Aiken, where style meets innovation. The state-of-the-art showroom sets the stage for a fresh and modern shopping experience.”

Next to Target in the Aiken Exchange Plaza, the new Ashley will occupy the former Aiken Furniture Company. The 25,230-square-foot showroom will showcase Ashley’s latest 7.0 store concept. The showroom is curated to provide shoppers with the newest product offerings inspired by today’s trends. The 7.0 store design features a contemporary open floor plan, an expanded sleep gallery, and stylish interior design elements. The Aiken Ashley represents Broad River Retail’s fifth 7.0 store concept.

“Broad River is excited to bring the number one-selling furniture store brand closer to many customers from this area,” said Manny Rodrigues, Broad River Retail Chief Operating Officer. “The robust retail experience in Aiken provides us with a remarkable opportunity to offer a wide variety of home furnishings and sleep products to this market at exceptional values as well as providing the best customer service in the industry. We look forward to becoming an integral part of this welcoming community for years to come.”

Headquartered in Fort Mill, South Carolina, Broad River Retail owns and operates seven Ashley stores and outlets in South Carolina and an Ashley store and outlet in Augusta, Georgia. BRR also operates distribution centers in Fort Mill and Spartanburg, South Carolina. 

“The Aiken community can expect an enhanced customer experience with fast deliveries directly from our Fort Mill distribution center, which boasts a well-stocked inventory of our best sellers and core products,” said Malouf. 

Broad River Retail will employ 12 Memory Makers at the store. Positions include management, sales, retail operations, and visual impact. Those interested in becoming a Memory Maker at Broad River Retail are encouraged to visit

“We are always seeking individuals who not only bring a passion for retail but also a genuine care for the quality of products they represent,” said Stacey McCormick, Broad River Retail Senior Vice President of Retail Performance. 

Broad River Retail intends to open the store in the spring of 2024. An official grand opening and ribbon-cutting celebration will follow shortly after the initial opening.

About Broad River Retail 

Founded in 2003, Broad River Retail owns and operates 27 Ashley stores and four Ashley Outlets in North Carolina, South Carolina, and Georgia. The privately held company employs over 800 at its stores, three distribution centers, and two corporate campuses. Broad River was #45 on Furniture Today’s Top 100 U.S. Furniture Stores of 2023. BRR was recognized as one of the 50 fastest-growing businesses headquartered in South Carolina as well as the Charlotte metro region in 2023. FurnitureToday recognized Broad River Retail as one of the ten “Best Places to Work” in the furniture industry in 2021, 2022, and 2023. Earlier this year, Broad River announced it would open a 35,540-square-foot Ashley at the Galleria Mall in Rock Hill, South Carolina in the late summer of 2024.

For More Information 

Contact Tyler Trill, Communications Manager 

Broad River Retail